Situation
In 2020, the Washington Commanders, who requested Atlas Strategy Group to advise and assist in the execution of Voter Engagement and Criminal Justice Reform work with the goal of increasing voter engagement in the DMV area, utilizing sport for good.
Action
Atlas Strategy Group facilitated training sessions and educational tools to engage with the athletes, as well as leading conversations between the team administration and local government officials to execute the transformation of FedExField into a voting center.
Result
DMVotes Initiative, turned FedExField into a Super Vote Center for Prince George's County residents on Election Day, Nov. 3, 2020